![]() ![]() An early slogan was "Jif is never dry a touch of honey tells you why." Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of Jif out of the corner. involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the "Jifaroo", a blue kangaroo. Since 1981, Jif has been the largest peanut butter brand in the United States. The new product was publicly announced in April 1956, as tests of the product began in select markets. P&G named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. In the ensuing years, the company reformulated and rebranded it to compete with Skippy and Peter Pan. In 1955, Procter & Gamble bought Big Top peanut butter and its manufacturing facilities in Lexington, Kentucky from William T. Smucker Company, which purchased the brand from Procter & Gamble in 2001. ![]() Jif is an American brand of peanut butter made by The J.M. ![]()
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